Our Story

The idea started in my own bathroom.

I’ve always had fine hair, and I’ve always been chasing volume. Most products promised big things - but left my hair feeling sticky, heavy, or dry. Nothing gave me that soft, full, healthy kind of volume I was looking for.

Over time, it started to affect more than just my hair. I’d constantly tie it up to hide how flat it looked; I avoided photos. 

At some point, I started joining Facebook groups for women with fine and thin hair. What I found was both heartbreaking: hundreds of women around the world sharing the same frustration I felt. Post after post from people who felt let down, self-conscious, and just wanted to love their hair again.

That’s when the idea for Finne really took shape. 
It wasn’t just about creating something that worked for me - it was about building something that could help all of us feel better in our own hair.

I teamed up with a brilliant cosmetic chemist and spent over a year perfecting the formulas. It took 12 iterations to get everything just right - every change made with intention, every ingredient chosen for a reason.

We landed on a four-pillar approach to volume:

  1. Creates space between strands and reduces stringiness, so hair looks fuller, not flat

  2. Plumps each strand, helping it feel thicker and more substantial

  3. Adds soft texture for grip and movement: no crunch, ever

  4. Supports long-term hair and scalp health - because lasting volume starts at the root, but it’s just as much about protecting the lengths and keeping the whole strand strong

Even though my own experience started with fine hair, Finne isn’t just for people like me. It’s for anyone who wants a little more lift - without compromising on feel, health, or simplicity.

At the end of the day, this isn’t just about volume.
It’s about confidence. It’s about ease.
It’s about that feeling of finally loving your hair, just as it is.

—Yulia
Founder of Finne