3 Years. 12 Formulations.
1 Mission: Volume, Perfected.
Hi, I'm Yulia - the founder of FINNE.I’ve always had fine hair (as you can see in these photos!), and I’ve always been chasing volume. Most products promised big things - but left my hair feeling sticky, heavy, or dry. Nothing gave me that soft, full, healthy kind of volume I was looking for.
At some point, I started joining Facebook groups for women with fine and thin hair. What I found was both heartbreaking: hundreds of women around the world sharing the same frustration I felt.
Post after post from people who felt let down, self-conscious, and just wanted to love their hair again.
Post after post from people who felt let down, self-conscious, and just wanted to love their hair again.
That’s when the idea for Finne really took shape.
It wasn’t just about creating something that worked for me - it was about building something that could help all of us feel better in our own hair.
I teamed up with a brilliant cosmetic chemist and spent over a year perfecting the formulas. It took 12 iterations to get everything just right - every change made with intention, every ingredient chosen for a reason.
It wasn’t just about creating something that worked for me - it was about building something that could help all of us feel better in our own hair.
I teamed up with a brilliant cosmetic chemist and spent over a year perfecting the formulas. It took 12 iterations to get everything just right - every change made with intention, every ingredient chosen for a reason.
What started as a personal search for volume turned into a mission to create products that don’t just transform how your hair looks, but how you feel about yourself.
Thoughtful formulas, made close to home (in Auckland, New Zealand), designed to help you feel lighter, brighter, and a little more you.
Thoughtful formulas, made close to home (in Auckland, New Zealand), designed to help you feel lighter, brighter, and a little more you.
