Sustainability

Small choices, lasting impact.

At Finne, we believe beauty should never come at the expense of the planet. Every decision we make - from packaging to formulation - is guided by a commitment to doing better for your hair and the world around us.

Thoughtful Packaging

Our bottles are made from recycled PET plastic, a material that’s not only made from post-consumer waste but is also more valuable and easily recyclable due to its clear composition. By choosing locally produced packaging, we reduce the carbon emissions associated with transport while supporting businesses right here in New Zealand.

We extend this philosophy to every detail - using NZ-based suppliers for our labels  and Thank You cards. Our manufacturer is based a short drive away from our HQ, which means minimal emissions during transportation.

Conscious Formulation

Our shampoo and conditioner formulas are concentrated, so you need less product to get the results you want. That means fewer bottles, less packaging, and less waste - without compromising on performance.

Our formulations meet the Clean at Sephora guidelines, which means they’re free from certain ingredients flagged for environmental or health concerns - not because they're inherently harmful, but because we choose to take a precautionary, thoughtful approach to haircare. Every ingredient we use is selected for its performance, safety, and long-term benefit to both your hair and the planet.

One of our hero ingredients is clinically proven to help normalise sebum production, which may help extend the time between washes. Fewer wash days mean less water, less electricity, and a smaller environmental impact over time.

Responsible Accessories

Our signature hair accessories are ethically handmade in France by a supplier with a longstanding commitment to quality and fair craftsmanship. Made to last for years (not months), they offer a more sustainable alternative to fast-fashion clips and breakable plastic ties. Thoughtful design meets heirloom-worthy durability.

A Better Way to Beautiful

We’re not perfect - but we’re committed to progress. From our formulations to our footprint, we’re always looking for ways to improve and evolve. Because we believe that taking care of your hair should also feel like taking care of something bigger.